Everyone has a computer in their pocket! Do you pronounce “GIF” with a “g” sound or “j” sound? And these phones we’re carrying? They’re not even connected to the wall!Īh well, the Sleepytime Bear is ready to start catching up. At first, he admits he’s a little confused to be here circa 2021. (We love it when a brand mascot has the range to speak on both topics!)Ī post shared by Celestial Seasonings out wide-eyed Sleepytime Bear in his introductory wake-up call video. He can comment on anything from probiotics to the existential realities of the postmodern human condition. It also gives the Sleepytime Bear a cutting, observational wit. This allows it to stay true to the home-spun, user-generated design fans have been using to make the bear come to life. The campaign uses a low-fi, mixed media approach. Celestial Seasonings partnered with creative agency Deutsch NY for this digital-first campaign and bringing to life a more social mascot. After all, the world has changed quite a bit since he fell asleep. Waking up the Sleepytime Bear after five decades of hibernation isn’t easy.
Tim Collins, General Manager and VP of Marketing at Celestial Seasonings, describes the character as a “timeless symbol of peace, calm, nostalgia, and a little self-care.” Since then, the Sleepytime Bear has had his stories beautifully built on Celestial Seasonings packaging with whimsical, nostalgic images for every mood and moment. The original drawing of the Sleepytime Bear was first illustrated by Beth Underwood, sister of one of the co-founders John Hay, in 1973. Now, the Sleepytime Bear is waking up to a whole new digital world! Join the Sleepytime Bear in a new digital campaign from Celestial Seasonings called “What the Bear Missed.” “What the Bear Missed”Įstablished in 1972, Sleepytime is one of two flagship brands from Celestial Seasonings. I’d fuck him repeatedly, and there’s nothing you can do about it.50 years ago, tea icon Sleepytime Bear drank a cup of Celestial Seasonings Sleepytime Tea and fell into a deep sleep. The calming essence of Celestial Seasonings Sleepytime Tea® rocks me gently to sleep, and that’s exactly why I want the bear to gently rock my back walls. I’ve heard the dick is Uncommonly Good®, but I’m not into that experimental shit.
CELESTIAL SLEEPYTIME BEAR FULL
Why not a Keebler® elf? I’m totally in support of the short kings of the world, but he seems a little too full of himself.
And he sings songs about wiping his ass, no thank you. I know what you’re thinking, why the Celestial Seasonings Sleepytime Tea® bear? Why not the Charmin Ultra Soft bear? And to that I’d say, do I look like a fucking homewrecker to you? He has a wife and kids, asshole. That light blue nightgown and red sleep cap lights a fire in your soul. You used to think men were trash, but you realize that the Celestial Seasonings Sleepytime Tea® bear would never treat you the way that Brad from Sigma Apple Pie did. “Hey, babe.” He lights a fire, puts some smooth jazz on, and tosses your coat into the washing machine without mentioning the bird shit.
When you finally reach your apartment, he’s there, waiting for you. Jeremy from HR’s emotional support parakeet Sheryl Crow pooped on your shoulder right as you were about to leave, and you had to sit through the entire train ride home with bird shit on your shoulder. Picture this: You’ve just gotten home from a terrible day at the office. There’s just something about the beautiful blend of delicate chamomile, cool spearmint, and fresh lemongrass that makes me horny as hell. But when I’m finally in bed, all I can think about is getting dicked down by the pajama-wearing bear on the box. When I’m stressed out and feeling on edge, I reach for Celestial Seasonings Sleepytime Tea® to help me get to bed. Given the chance, I would make him feel seen and heard.
However, over the years, I couldn’t help but notice that someone has gone underappreciated, undervalued: the Celestial Seasonings Sleepytime Tea® bear. I think we can agree that after a long day, nothing beats the calming, relaxing taste of Celestial Seasonings Sleepytime Tea®.
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