In March 2012, reports surfaced that Beats Electronics, an audio equipment company then majority-owned by mobile phone maker HTC, was planning to acquire MOG. In June 2011, "Weird Al" Yankovic pre-released his album Alpocalypse on the MOG website. In September 2010, MOG announced the release of a Roku channel, which enables subscribers to access the service from their television.
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In July 2010, MOG released mobile applications for iPhone, iPod Touch, and phones using the Android operating system, allowing subscribers to also access MOG's catalog from these devices. In December 2009, MOG launched a subscription music service, which allowed subscribers to stream any song in MOG's catalog to their computer through a web browser. In August 2008, MOG launched the MOG Music Network, a music ad network that aggregated posts from affiliate blogs and those created by MOG's in-house music editors. In late 2007, MOG partnered with Rhapsody to allow Rhapsody subscribers to access all of Rhapsody's content through MOG. Users could compose blog posts, read posts composed by other users, and listen to 30-second samples of songs. MOG also recommended users with similar music tastes. Users could create profiles with information about their music tastes, and the MOG-O-MATIC client application assisted in the process by scanning users' music libraries and populating their profiles with information about their music collection and listening activities. in May 2014.įounded in June 2005, MOG began as a music-themed social network and blog network. Its successor system, Beats Music, launched in the United States on 21 January 2014 and then was in turn acquired by Apple Inc. This date was first indefinitely postponed, but then it was shut down on. Īfter purchasing MOG in 2012, Beats Electronics in January 2014 announced that the MOG service would shut down in the United States on 15 April 2014. Music producer Rick Rubin was a member of MOG's board of directors. The company raised capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music. It was privately held and headquartered in Berkeley, California. MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise. MOG also allowed users to access aggregated editorial content from music blogs, user posts, and in-house editors. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos systems and television. MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music.
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